Research Programs: Innovation

Quantitative examination of the "design" effects on organization management

Project Leader/Sub-Leader


WASHIDA Yuichi (Faculty Fellow)



We will conduct a unified questionnaire survey on the contributions of the design department of each organization for about 50 domestic companies. The results can only be understood by analyzing the results in detail utilizing quantitative methods such as multivariate analysis and analysis by artificial intelligence. Key performance indicators (KPIs) were identified for quantitative comparisons of the contributions of design departments within an organization. This research method was planned based on a previous study conducted by the Data Design Research Center of Hitotsubashi University on four companies (Sony, Panasonic, Fujitsu, Shiseido). According to the results of this previous research, the KPIs for the design department are composed of five elements: "product development ability," "information provision," "brand consistency," "output speed," and "cost" (cumulative contribution rate: 89.271%). It was reported that by using these five elements, the overall satisfaction rate within the organization for the performance of the design department can be predicted to some extent. However, at the same time, it was suggested that the correlation of the five factors with respect to the overall satisfaction rate was very different among the four companies. Therefore, in this current research, we will expand the survey target to about 50 companies, re-examine the suggestions of this previous research, and aim to improve the accuracy of prediction. Furthermore, by inputting individual evaluations for the five elements and building a prediction system using artificial intelligence that outputs the overall satisfaction rate, many companies will be able to easily simulate or compare the contribution of their own design department to the management of the organization.

October 18, 2021 - December 31, 2022

(During the research project period, the research activity period is set from October 18, 2021 to June 30, 2022, and the data usage reporting period is set from July 1, 2022 to December 31, 2022.)

Major Research Results


RIETI Discussion Papers

RIETI Policy Discussion Papers