Faculty Fellow

Professor at School of Business Administration, Hitotsubashi University

Activities at RIETI


Marketing, Diffusion of Innovation, Design research, Foresight studies

Research Projects


2008 Ph.D. in Art and Science, The Graduate School of Art and Science at the University of Tokyo
1991 Bachelor of Business Management, Hitotsubashi University


2015 Professor, Hitotsubashi University
2011 Associate Professor, Hitotsubashi University
2010 Member, Industrial Structure Council (Basic Issue Subcommittee, Consumer Policy Committee) at Ministry of Economy, Trade and Industry, Japan
2010 Visiting Lecturer, Hitotsubashi University
2005 - 2011 Research Director, Innovation Laboratory, Hakuhodo Inc.
2003 - 2010 Visiting Scholar/Research Affiliate, Comparative Media Studies, MIT
1999 - 2005 Research Director, Hakuhodo Institute of Life and Living

Selected Publications and Papers


  • Shenja Van Der Graaf and Yuichi Washida, eds., Information Communication Technologies and Emerging Business Strategies, Hershey: IDEA Publishing Group, 2007.

Papers Published in Refereed Journals

  • Washida, Y. and Yahata, A. "Predictive value of horizon scanning for future scenarios," Foresight, Vol. 23 No. 1(2020), 17-32. https://doi.org/10.1108/FS-05-2020-0047
  • Furue, N., Aziz, Y. A., Mori, K., Hermawan, A. A., Assarut, N., Uehara, W., and Washida, Y. "Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in Asean Countries," International Journal of Innovation and Technology Management (in print), (2020) doi:10.1142/S0219877020500121
  • Takahashi, R., Nakamura, R., and Washida, Y. "Socio-technological scenarios of Japan's future energy issues in 2050 based on scanning-based foresight method," Foresight, Vol. 21 No. 4 (2019), 467-481. https://doi.org/10.1108/FS-12-2018-0115
  • Nanami Furue and Yuichi Washida. "Scanning and Design Thinking: Organizational Roles for Innovation," Foresight, 19 (4) (2017), 337-353. https://doi.org/10.1108/FS-11-2016-0051
  • Honda, H., Washida, Y., Sudo, A., Wajima, Y., Awata, K., & Ueda, K. "The difference in foresight using the scanning method between experts and non-experts," Technological Forecasting and Social Change, 119 (2017), 18-26. https://doi.org/10.1016/j.techfore.2017.03.005