|MATSUDA Naoko (Fellow, RIETI) /MATSUO Yutaka (University of Tokyo)
|September 2013 13-J-064
|Economic Analysis of Networks via Social Network Services (SNS)
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This research analyzes how human capital and social capital may impact business start-up activities by dividing the business start-up process into three stages and two periods. It shows that the kind of social capital involved in setting up a company differs from that required for the entrepreneur to make a profit. It also shows that successful entrepreneurs and those who are not exhibit different trends in their selection of persons with whom they consult regarding business operations and the contents of the consultations.
The English version of this paper is 14-E-018.