RIETI-ECGI-WBF Webinar Series

A New Concept of the Corporation [Part 5]
The Purpose of the Corporation and How to Realize its Purpose


Over the last few years, and particularly since the onset of COVID-19, the purpose of the corporation has been the subject of active debate. In place of shareholder value maximization, new definitions of corporate purpose have been proposed, and their implications for law, regulation, ownership, governance, measurement and performance of business have been much discussed.
On the occasion of the publication of the Japanese translation of Colin Mayer's book "Prosperity: Better Business Makes the Greater Good" in March 2021, RIETI, WBF and ECGI came together to organise a webinar series on the new concept of the corporation, the EU/UK experience and its lessons for Japanese corporate governance reforms.
In this 5th and final webinar, Dr. Nobuhiro Endo, Chairman of the Board of NEC Corporation, will give a special lecture on the current state of Japan regarding corporate purposes, and Professor Colin Mayer and Professor Jordi Canals at IESE (University of Navarra Business School) will hold a discussion on the theme of "The Purpose of the Corporation and How to Realize its Purpose".

This webinar is held as the 5th round of a series of 5 webinars.

1st round webinar
2nd round webinar
3rd round webinar
4th round webinar


  • Time and Date: 4:00 pm - 5:40 pm (JST), 8:00 am - 9:40 am (BST), 9:00 am - 10:40 am (CEST), Wednesday, July 21, 2021
  • Venue: Online (YouTube)
  • Language: English
  • Admission: Free
  • Hosts: Research Institute of Economy, Trade and Industry (RIETI), European Corporate Governance Institute (ECGI), Waseda University Institute for Business and Finance (WBF)
  • Contact: Ms. YUHARA, Conference Section, RIETI


  • Speaker (Special Lecture): ENDO Nobuhiro (Chairman of the Board, NEC Corporation / Vice Chairman, Japan Association of Corporate Executives)

    Dr. Nobuhiro Endo was appointed Chairman of the Board of NEC Corporation effective June, 2019 after serving as President of the company and Chairman of the Board (Representative Director) from April 2010 to June 2019. Before assuming the role of President, he served as Senior Vice President responsible for corporate strategy and business development, as well as held a key position in driving various management reforms within the NEC Group. Dr. Endo joined NEC in 1981 after receiving his Doctorate degree from the Graduate School of Science and Engineering at Tokyo Institute of Technology. Over the next two decades he engaged in the development of wireless communication systems for satellite communication systems and mobile phone base stations. In 2003, Dr. Endo played a leading role in the “PASOLINK” business, which eventually captured the No.1 global market share* for ultra-compact microwave communications systems, by leveraging growth in emerging countries. Throughout his career, Dr. Endo has focused on driving innovation through advanced technologies for customers worldwide and building strong relationships with a diverse range of customers both in and outside Japan. Dr. Endo is known for his broad international perspectives gained through extensive experience in the global market and time spent living abroad. * Sky Light Research; 2007-2009

  • Speaker: Colin MAYER (Peter Moores Dean, Saïd Business School, University of Oxford)

    Colin Mayer is the Peter Moores Professor of Management Studies at the Saïd Business School at the University of Oxford. He is a Fellow of the British Academy, the Centre for Economic Policy Research and the European Corporate Governance Institute, a Professorial Fellow of Wadham College, Oxford and an Honorary Fellow of Oriel College, Oxford and St Anne's College, Oxford. He is a member of the Board of Trustees of the Oxford Playhouse, and he was a member of the UK Government Natural Capital Committee, the UK Competition Appeal Tribunal and the International Advisory Board of the Securities and Exchange Board of India. He was chairman of Oxera Ltd. between 1986 and 2010 and a director of the energy modelling company, Aurora Energy Research Ltd between 2013 and 2020. He was appointed Commander of the Order of the British Empire (CBE) in the 2017 New Year Honours. He leads the British Academy enquiry into “the Future of the Corporation” and his most recent book Prosperity: Better Business Makes the Greater Good is published by Oxford University Press.

  • Speaker: Jordi CANALS (Professor, Strategic Management, IESE Business School, University of Navarra / Academic Member, ECGI)

    Jordi Canals is professor of strategic management and economics and the holder of Fundación IESE Chair in Corporate Governance. He was Dean of IESE from 2001 through 2016. Prof. Canals is a recognized scholar in the areas of corporate strategy, corporate governance and globalization. He is the author of numerous books and articles, including Shaping Entrepreneurial Mindsets (Palgrave MacMillan, 2015), Leadership Development in a Global world (Palgrave MacMillan 2012), Building Respected Companies (Cambridge University Press, 2010), Managing Corporate Growth (Oxford University Press, 2000), Universal Banking: Theoretical Perspectives and International Comparisons (Oxford University Press, 1997), and Competitive Strategies in European Banking (Oxford University Press, 1993). Prof. Canals has served as guest scholar at the International Monetary Fund, visiting scholar at the World Bank, post-doctoral research fellow at the Harvard Business School and guest scholar at the Brookings Institution. He was a board member of GMAC, the European Corporate Governance Institute, the European Institute for Advanced Studies in Management, and the European Foundation for Management Development. Jordi Canals is also a founding member of the European Shadow Financial Regulatory Committee, Europe's independent oversight group on European banking and financial affairs. In addition, he was a member of the Corporate Governance Commission set up by the Spanish Government in July 2002.

  • Commentator: KASAI Kiyomi (Senior Manager, Social Communication Bureau - Keidanren, Japan Business Federation)
  • Moderator: MIYAJIMA Hideaki (Faculty Fellow, RIETI / Professor of Japanese Economy, Graduate School of Commerce, Waseda University / Executive Vice President, Waseda University / Adviser, Waseda Institute for Advanced Study)
  • Moderator: WATANABE Tetsuya (Vice President, RIETI)