Analysis of Tourism Trends and Attitudes under the COVID-19 Pandemic

Author Name KONDO Akiko (Shikoku University)
Creation Date/NO. January 2023 23-J-003
Research Project Economic Policy for Post Covid-19 Japanese Regional Economies
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This paper aims to clarify tourism trends and awareness under the COVID-19 pandemic in Japan. By analyzing the results of a web-based survey conducted by the author, a model is constructed to quantitatively identify the influence of economic trends and the COVID-19 pandemic on the number of travelers. The model is applied to all of Japan for the 26-year period from 1995 to 2020. The overall trend in the survey was that there was no significant difference in the importance of tourism objectives and tourist attractions before or after the disease spread. The current trend in tourism relate to nature-seeking and healing, with high importance placed on food, scenery, and staying overnight itself. In addition to the attractiveness of these tourist destinations, factors related to cost and convenience such as round-trip transportation costs between the destination and the place of departure,are also seen as highly important when choosing a tourist destination, including the costs associated with transportation. Differences in climate and atmosphere from the place of residence also seem to be relatively important factors in decision-making. In addition, factors such as Japan’s economy and global and regional pandemics have a strong influence on the number of domestic travelers.