|Author Name||SATO Masahiro (Tohoku University) / OTA Rui (Yokohama City University) / ITO Arata (Fellow, RIETI) / YANO Makoto (Chairman, RIETI)|
|Creation Date/NO.||December 2020 20-E-092|
|Research Project||Evidence-based Policy Study on the Law and Economics of Market Quality|
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We learn from all sorts of informal social learning devices, which convey information only inaccurately. Despite this, however, a case supporting a positive contribution of such a device has not been captured in the existing empirical literature. This study builds a discrete choice model of consumption in which informal social learning takes place in a Beta-Bernoulli process of information update. The model is estimated by the Bayesian statistical method with Markov chain Monte Carlo simulation. It provides evidence supporting the positive role of an informal device, to which individual heterogeneity and the effacing of bad news contribute.