Draft for Industrial Promotion in a Super-aged Society

Author Name FUJI Kazuhiko (Senior Fellow, RIETI)
Creation Date/NO. December 2019 19-P-036
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As a super-aged society is coming in Japan, end-of-life care is becoming more important. Due to the fact that society sees death as a taboo, the market value of end-of-life care has not increased.

To develop the end-of-life care industry to the level that will be necessary to address the needs of the coming super-aged society, support for start-up companies is necessary.

Kumiko Shibata, president of Nihon Mitorishikai is training transition doulas and spreading the idea of end-of-life satisfaction.

Introducing scientific analysis of relevant topics will aid in the advancement of her initiatives. In particular, conducting systematic surveys on views regarding life and death is essential, because many Japanese people in fact believe in reincarnation and this faith in reincarnation contributes to a sense of well-being, especially in elderly people.

Compassion will play a major role in allowing Japan to flourish during the coming super-aged society.