| 作者 | 鹫田祐一（教职研究员）、西垣淳子（高级研究员）、毛锐（一桥大学）、肥后爱（经济产业研究所，一桥大学）、山内文子（索尼设计咨询株式会社，索尼集团创意中心）、江下就介（索尼设计咨询株式会社，索尼集团创意中心） |
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| 发表日期/编号 | 2022年6月 22-J-025 |
| 研究课题 | 有关“设计”对组织经营影响的量化验证 |
| 下载/链接 |
概要
Many of the large Japanese companies have in-house design organizations. However, quantitative indicators have not been set for the activity evaluation of such organizations, which has caused various difficulties for corporate management. In particular, when considering the impact of design elements on corporate management, standard quantitative management indicators (Key Performance Indicators: KPIs) are indispensable. In this research, the authors conducted a series of surveys (valid responses: 1579) using a unified questionnaire to determine how the in-house design organizations of 14 leading Japanese companies are evaluated by their internal stakeholders. As a result, it was verified that 7 factors outside of the functions of the conventional design department, including utilization of design thinking and contribution to corporate branding, have been discovered as possible KPIs.