日本地方政府的政策助推实践:基于横滨市行为设计团队(YBiT)案例的系统构建与推广战略的相关提案

作者 高桥勇太(横滨市行为设计团队(YBiT))、植竹香织(横滨市行为设计团队(YBiT))、津田广和(顾问研究员)、大山纮平(横滨市行为设计团队(YBiT))、佐佐木周作(东北学院大学)
发表日期/编号 2020年10月 20-P-026
研究课题 日本的循证决策的固定
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概要

This paper aims to offer useful suggestions on how to popularize the use of nudges among local municipalities by analyzing the Yokohama Behavioral insights and Design Team (YBiT), which promotes the practical use of nudges across Japan. We focus on two aspects of YBiT: its structure and promotion strategies. Regarding the structure, we compared YBiT with other foreign nudge units and determined minimum requirements for various items including proficiency and administrative and/or political support. As for the promotion strategies, we analyzed the typical challenges local municipalities would face in applying nudges and presented possible solutions based on YBiT's unique promotion model. We hope that the majority of Japanese local governments will be able to internalize Behavioral Insights as cases of municipal level BI implementation and evidence of its effectiveness expand.