从新冠疫情的动荡到新日常生活的转变:使用消费大数据记录两年时间

作者 小西叶子(高级研究员)、斋藤敬(顾问研究员)、金井肇(株式会社INTAGE)、伊艺直哉(株式会社INTAGE RESEARCH)、水村纯一(JFK营销服务株式会社)、志贺恭子(株式会社Zaim)、末安庆太(株式会社Zaim)、滨口凌辅(株式会社Zain)
发表日期/编号 2022年3月 22-J-006
研究课题 使用大数据的新指数开发与经济分析:以服务业为中心
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概要

The COVID-19 pandemic has drastically changed our daily lives in terms of eating, learning, working, and leisure time. Japan has experienced five waves of widespread infection and three emergency declarations but has coped with the crisis in the absence of mandatory lockdowns, behavioral restrictions, and mandatory mask-wearing as seen in other countries. Much of the response has been through behavioral changes in our daily lives. In this paper, we observe the initial disruption, the adaptation period, and the change to a new normal by using "Consumption Big-data." We use POS data from supermarkets, convenience stores, home centers, drugstores, and consumer electronics mass merchandisers, as well as data from household book-keeping applications, for the two-year period from January 2020 to December 2021. The POS data was used to observe item-level sales trends, while the household book-keeping application data was used to observe trends in service expenditures and the prevalence of cashless payments. This made it possible to comprehensively understand the changes of consumer behavior during the pandemic.

Published: Konishi, Yoko, Takashi Saito, Hajime Kanai, Naoya Igei, Junichi Mizumura, Kyoko Shiga, Keita Sueyasu, and Ryosuke Hamaguchi, 2024. "Change from the COVID-19 pandemic to a new normal: Documenting consumption behavior of two years with big data," Asian Economic Papers, Volume 23, Issue 1 (2024), 140–169.
https://direct.mit.edu/asep/article-abstract/23/1/140/118981/Change-from-the-COVID-19-Pandemic-to-a-New-Normal