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Recently it is rare to hear news of Japan's success,
but the broadband business might offer an exception. The number
of DSL (Digital Subscriber Line) subscribers tripled within a
year to more than 6 million in Japan(refer to MPHPT's
table). This is the fastest growth of DSL users in the world,
leading to a number of its users second only to South Korea.
On the other hand, the United States is becoming
"the Bangladesh of broadband," according to Gordon Cook, the publisher
of the Cook Report on Internet. Hundreds of CLECs (Competitive
Local Exchange Carriers) invested in DSL during the dot-com boom,
but most of them went bust when the bubble burst. Why did Japan's
policy work while the American 1996 Telecommunications Act resulted
in the massacre of CLECs? Here are my tentative answers.
1. Unbundling
and co-location are necessary but not sufficient conditions for
the proliferation of broadband.
At the same time the U.S. mandated the unbundling
of local loop and co-location of competitor's equipment in telephone
offices under the 1996 Act, Japan's MPHPT (Ministry of Public
Management, Home Affairs, Posts and Telecommunications) enacted
similar rules, to no avail. A few startups tried to begin DSL
services, but NTT (Nippon Telegraph and Telephone) delayed the
opening of their lines by "testing" the DSL equipment for more
than a year.
Thus, in 2001, when Son Masayoshi, the president
of SoftBank, began a DSL service called "Yahoo! BB" at the surprising
price of 990 yen (2830 yen including ISP services) per month for
a connection of 8 Mbps (Megabit per second), most people were
skeptical about its profitability. However, Son invested more
than 100 billion yen in Yahoo! BB, selling most of the assets
that he bought during the bubble years.
At first NTT resisted the co-location, but Son
urged NTT to open the lines in the governmental IT Strategy Council,
where he and Miyazu Jun-ichiro, the president of NTT, were members.
Furthermore, the Fair Trade Commission of Japan accused NTT-East
of unfair treatment of DSL carriers, which was a shocking event
for NTT, a half-national company. So it lessened its resistance
and opened its facilities nationwide.
As a result, in two years, Yahoo! BB became the
biggest broadband service provider in Japan with 2 million subscribers.
Because no DSL carrier is making money in Japan, the prospect
of broadband business is uncertain, but one thing is obvious:
if the unbundling policy were not enforced, DSL could not prevail.
Moreover, aggressive entrants and honest incumbents are indispensable
for the proliferation of broadband.
Theoretically, the net effect of unbundling is
ambiguous because it encourages entrant's investment while it
reduces incumbent's incentives. However, from Japan's experience,
we can say that unbundling facilitates investment as a whole if
it is enforced adequately. Unbundling invites entry of new competitors
and, eventually, increases incumbent's investment. Incumbents
would not cannibalize their telephone business unless competitors
threatens them to do so.
Optical fiber is expensive and useless for residential
users, because 95% of Internet uses are mail and Web. So the "unregulation"
policy of the FCC (Federal Communications Commission) that encourages
facility-based competition would not work until competitors can
arbitrage wired and wireless connections as a result of opening
the spectrum for wireless Internet. Therefore the FCC's new policy
to put an end to unbundling is likely to make things even worse.
2. The transition
to IP networks can be painful for incumbent carriers.
Now Softbank is deploying a VoIP (Voice over
Internet Protocol) service called "BB Phone" for every subscriber
to Yahoo! BB. It costs only 7.5 yen per 3 minutes to call from
Tokyo to New York, and it is free if both sides are using BB Phone.
This could become a fatal blow to NTT, because BB phone is an
end-to-end (E2E) system of VoIP that connects telephone terminals
to IP networks through DSL without passing through telephone switches
of NTT.
Part of the problem was created by strategic
mistakes on the part of NTT. The "overlay price" to send data
through the access lines of NTT has fallen to 173 yen per month.
The wholesale price of dark fiber is 3.9 yen per meter per month.
These are arguably the cheapest wholesale prices offered by incumbent
carriers. Moreover, NTT should interconnect its lines with those
of competitors in all areas in Japan. These bargain prices are
the results of adoption of forward-looking cost estimation that
the USTR (US Trade Representative) demanded in trade negotiations.
In 2000, when the USTR attacked NTT that its
interconnection fees for access lines were too high, NTT was embarrassed
because this was a domestic problem. NTT became preoccupied with
this strange trade talks and tried to avoid the drastic price
reduction demanded by the USTR (22.5% in two years and 40% in
four years) at any cost. As a bargaining chip for the negotiation,
NTT agreed to lower the wholesale prices for DSL as requested
by the MPHPT. NTT did not take DSL seriously because it was planning
to migrate from ISDN to FTTH (Fiber To The Home).
This mistake was expensive for NTT because it
prevented NTT from making money with broadband. Yahoo! BB made
the most of this opportunity by connecting their access line directly
to the core network of 10-Gigabit Ethernet over the cheap dark
fiber leased from NTT. Yahoo! BB "disintermediated" PSTN using
NTT's pipes.
This year NTT had to raise the interconnection
fees for the first time in its history. However, this measure
is far from a cure, because revenue from PSTN is falling 10 per
cent annually. Traditional rivals such as KDDI are arguing against
the price hike, but this can be an incentive for ISPs (Internet
Service Providers) that are going to invest in E2E VoIP services.
Now it is cheaper to interconnect to NTT's switches than to invest
in E2E, but the latter will be attractive if telephone fees go
on rising.
3. In addition
to facilities, the organization of incumbent carriers must be
unbundled to realize broadband networks.
Kevin Werbach, an Internet analyst, commented
to me that the wholesale prices were reasonable because incumbents
had already amortized most of their assets. He argued that if
such prices put incumbents out of business, that would imply that
the incumbents were so inefficient and hidebound that they must
die. That might be true, but they die hard; thus the regulatory
nightmare seen in the U.S.
The unbundling of facilities would not be successful
unless it is accompanied by the unbundling of organizations, because
vertically integrated incumbent carriers would resist the "regulatory
takings" that infringe their property rights. Even if their claim
is justified, deregulation should be limited to new investment
in IP networks. Old telephone swicthes, together with most of
their employees, must be unbundled from pipes and scrapped as
soon as possible.
As for NTT, I recommended that the whole NTT
group should be reorganized into three companies; NTT-IP, NTT
DoCoMo, and NTT-Telephone. NTT-IP (or NTT-Verio) would be a facility-based
ISP that operates internationally. NTT-Telephone would be a re-nationalized
company whose stocks can be converted from the 46 per cent stake
that Japanese government has in NTT. Other companies must be completely
private.
This scheme divides the problem into two parts:
one is the transition from PSTN to IP networks; another is the
liquidation of telephone switches with as few social costs as
possible. The latter problem is far more complicated and politically
difficult. If these two problems are bundled, they are usually
brought to a deadlock as a result of strong resistance from incumbents
with tight grip on facilities, as evidenced in the U.S.
NTT unintentionally made loopholes for others
to "skim the cream" which hastened the end of PSTN. It is partly
a result of its honest observance of unbudling obligation, but
partly a result of miscalculation as described above. This is
indeed bad news for NTT, but it might be a blessing in disguise
for Japan, because it will accelerate the migration to the open
broadband networks into which many startups can enter. Such migration
is technically possible but barred by incumbents who monopolize
local loops in other countries. From the banking crisis in 1990s,
we learned that, if Doomsday is inevitable, it is better if it
comes earlier.
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