RIETI Report January 30, 2026

How Has Generative AI Spread among Companies: Synchronized adoption demonstrated by SMEs

Dear Readers,

Welcome to RIETI Report. This bi-weekly newsletter will keep you updated with the recent columns, event information and research results by RIETI fellows and other leading economists in Japan and around the world.

In this edition, we are featuring topics related to the societal implications of emerging technologies. In their recent column, RIETI Senior Fellow Professor Yoko Konishi and Mr. Takashi Kubo from the Money Forward Institute of Economic Research explain that generative AI has not spread in the usual way often assumed in policy and practice. They emphasize that understanding how such new technology actually takes hold is vital for designing effective future technology policies.

We hope you will enjoy it. If you have any feedback, we would love to hear from you (news-info@rieti.go.jp).
Editors of RIETI Report (Facebook: @en.RIETI / X: @RIETIenglish / URL: https://www.rieti.go.jp/en/)

This month's featured article

How Has Generative AI Spread among Companies: Synchronized adoption demonstrated by SMEs

KONISHI YokoSenior Fellow (Specially Appointed), RIETI

KUBO TakashiMoney Forward Institute of Economic Research

New technologies spread widely over time as companies gradually adopt them beginning with companies that are prepared for their adoption. This impression has been widely shared in policy discussions and practical settings.

However, data from small and medium-sized enterprises (SMEs) in Japan indicate that the spread is not necessarily continuous. In this column, we use data from cloud accounting services provided by Money Forward, Inc. to organize generative artificial intelligence (AI) adoption data from about 87,000 SMEs using the services since 2022 by sector, by size, and by timing, and record how generative AI is actually spreading.

>>> Read the full article
https://www.rieti.go.jp/en/columns/a01_0799.html

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